SEO Rant

A new client has asked me for some help with their website and part of the task is to assist them with their SEO.

Their current SEO company have submitted their URL to a few dozen search engines and are apparently re-submitting every month for a fee of £40. For this £40 my client receives a report emailed to them once a month. And what does this report say? It tells my client where they rank in each of the few dozen Search Engines for their own name! They're the only company with their name so they're highly likely to rank in position #1 or rank on the first page for their name/term and they do.

There are two "Search Engines" where they do not have a rank or position. One is Ask.com, and the other is "Open Directory" or DMOZ which is a directory and not a search engine!

Now apparently the contract with this SEO company is due to expire at the end of this month so this is the last report with the SEO company. I have already advised my new client not to waste their money on this "service" again.

To simply run a report and email it to the client on a monthly basis for £480 a year is money for nothing in my book. I'd expect to do a couple of hours work every month for that sort of fee and I suspect the SEO Company is using some simple piece of software to generate this pointless report.

I have to add that this may be a reputable SEO Company but this is certainly not one of their reputable products!

Labels: consultancy, rant, search, seo