MOO II
My MOO business cards arrived yesterday.
The business card holding box was very solid and cardboard rather than the usual plastic boxes, made from recycled pulp and biodegradable.
The MOO branding was fun & funky, as you’d expect, with a paper wrap on the outside of the card holder declaring
“Quick, schedule a meeting! Your Business Cards have arrived.”
As for the cards themselves I’d placed the company logo on the back of the cards from an original PNG and it looked OK in landscape. On the flipside I’d placed the logo again but in portrait with my details below.
The logo wasn’t as sharp as I expected even though (I thought) I’d supplied a hi-res PNG. The 350gsm card felt a lot flimsier than the cards I created for a client the other week at 400gsm. The lettering was OK – it was from a restricted number of fonts available (about 12) and the choice of formatting was also limited (bold line or not bold line, no bold characters or individual words)
So, on the whole? I like the MOO brand and their marketing, they certainly have an appeal and a personality that is very pleasing. The cards were the “Green uploader” – 100% recycled, totally chlorine free (TCF) and no frills. The limitation of font use and control over the layout was not something a designer likes to have to deal with.
But the price and the relative ease of creating the cards means that they’re are popular and MOO will go far. £14.04 for 50 green cards including delivery (That was with a 10% discount code)
If you’re a designer or you need to impress your clients with a top quality card or your clients expect no less than a spot-varnished sliver of royal standards then it’s probably best to create your business cards in Photoshop or Illustrator and go see your local printer. But if you’re on a budget and need a fistful of cheap, quick cards that are better than the usual entry-level fare then MOO are a good choice.
I’m now going to dig out that issue of Computer Arts with the tutorial on designing for the foil/metallic printing process – I need my cards to look like chrome…
