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Search Engine Marketing & Search Engine Optimisation

The figures in the public domain vary, but generally around 80% of traffic will come from sites being found on search engines. Some Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) operations state they will submit your website to hundreds of search engines... well let's look at the figures...

...in our experience there are just 3-4 major players in the search engine market (at the time of writing) and between them they provide around 90% of search traffic. The smaller engines do serve their purpose and probably provide a very good service, but main engines are where your traffic really matters.

Promoting your web presence is a fine art and requires considered thought, depending on your product or service, aims, target audience, timescale and budget. Using 22i's experience of Search Engine Optimisation techniques and with tools such as 22i stats you can improve your website's chances of ranking well in the search engines. We look at your current keywords & keyphrases, check their popularity, advise on potential alternatives and work to SEO not just your titles, keywords & descriptions, but to enrich your copy and optimise your on-page chances.

In addition we can work to provide off-page SE marketing and build quality links to your sites.

If you need any advice feel free to contact us.

Together with monitoring how your site performs and adjusting your campaign on an on-going basis we can provide a complete Search Engine Marketing package to start, monitor and continue your progress.

BE AWARE: Some SEO organisations offer guarantees of positioning, such as guaranteed #1 or guaranteed top ten in ALL the search engines. Be very wary of these claims and ask for references and/or examples that you can check. It's very easy to rank well on certain non-competitive terms, but in the competitive arena it's a different game altogether.

Getting a good rank in the major search engines takes time and we have the patience to pursue timely strategies.