The figures in the public domain vary, but generally around 80% of traffic will come from sites being found on search engines. Some Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) operations state they will submit your website to hundreds if not thousands of search engines, but this is really not necessary; Let’s look at the figures…
There are just 3 main players in the search engine market (at the time of writing) – Google, Yahoo! and Bing (formerly MSN) and Yahoo! is now using Bing data so realistically there are just 2 major search engines now. Between them they provide around 90% of search traffic. The smaller engines do serve their purpose and probably provide a very good service, but “the big 3″ are where your traffic really matters. (And watch out for Blekko)
Promoting your web presence is a fine art and requires considered thought, depending on your product or service, aims, target audience, timescale and budget. Using 22i’s experience of Search Engine Optimisation techniques you can improve your website’s chances of ranking well in the search engines. We look at your current keywords & keyphrases, check their popularity, advise on potential alternatives and work to SEO not just your titles, keywords & descriptions, as most people who “do SEO” will advise you, but we enrich your copy and optimise your on-page chances.
In addition we can work to provide off-page SE marketing and build quality links to your sites.
If you need any advice feel free to contact us.
Together with monitoring how your site performs and adjusting your campaign on an on-going basis we can provide a complete Search Engine Marketing package to start, monitor and continue your progress.
BE AWARE: Some SEO organisations offer guarantees of positioning, such as “guaranteed #1″ or “guaranteed top ten” in any or ALL the search engines. Be very wary of these claims and ask for references and/or examples that you can check or simply just ask “how?”. It’s very easy to rank well on certain non-competitive terms, but in the competitive arena it’s a different game altogether. Plus using PPC (Pay Per Click) to position your links above regular SERPs isn’t true organic SEO.
Getting a good rank in the search engines takes time and patience to pursue timely strategies not just “keyword stuffing” and automated reports from “SEO software”.
So, if you have any questions at all regarding SEO/SEM, marketing or promoting your website then do feel free to get in touch; You’ll only get straightforward answers from us.