Pay Per Click (PPC)

22i Design, the Farnborough SEO and PPC specialists, have been doing SEO since 2000 (21 years) and PPC since 2002 (19 years). We manage Pay Per Click (PPC) campaigns that generate qualified traffic to clients’ websites.

The benefits of PPC are:

  1. You can “jump the queue” and appear ahead of the organic search rankings. These are the paid positions above the regular search listings.
  2. Where you are not ranking organically, you can artificially rank higher. You get qualified, relevant traffic whilst working on building your organic rankings.
  3. You can “dominate” the rankings by appearing in both organic and paid positions. If you’re lucky enough to rank in the 1st organic slot (and more) you can potentially have your link in ALL the “above the fold” listings.

So when digital marketing agencies say they can “get you to number 1 in Google” PPC is the only way that they can almost guarantee that. If they say that about SEO and organic rankings, it’s easy to achieve ranking for non-competitive, low-traffic terms, but you want to be more realistic and ambitious than that.

If you’d like to set up a Google Ads (Formerly AdWords) account or have us manage one that you are currently running, let us know.

22i Design are a proactive AdWords management agency, actively maintaining your account, continually monitoring performance and tweaking your settings to increase your Click Through Rates (CTR), reduce Cost Per Acquisition (CPA) and improve conversions. We actively build new ads based on your Quality Score and optimise ads for conversions. Unless, of course, CTR is more important to you.

We’ve been doing Pay Per Click (PPC) for nearly 20 years now so our PPC manager knows his stuff. If you need good value PPC management then speak with us.