SEO (Search Engine Optimisation)
Whether you’re a new startup business asking “what on earth is SEO?” or an established business having heard of SEO but wanting to know more or you’ve been around the block in the world of marketing, we are more than happy to work with you. We’ve been promoting and ranking websites for over 20 years now and professionally for 20 of those years.
SEO for Startups
If you’re new to the world of search, then that’s OK – there’s no need to worry about SEO. It sounds big and complicated and it is. However, you don’t need to concern yourself immediately with all the details, that’s what we’re here for. Our philosophy though is to always help our clients fully understand this industry and, in time, we can help you to learn everything you need to know about SEO – If you want to, that is. Otherwise we can do all the heavy lifting whilst you concentrate on growing your business.
At 22i we “do SEO” when we’re thinking about and building your website to make sure that it performs as best as it can right from the very start. What that means is that we make sure your Content Management System (CMS) is search engine friendly (i.e. you will have no problems being found and ranked in Google for instance), that your web pages are written with search in mind, marked up correctly and that all the tools are in place to ensure that you can continue to monitor and adjust your SEO strategy as your business grows.
SEO for Small Businesses
If you’ve already got a website and it needs some attention in the SEO department, then we can look at that for you. We will make sure that you have all the right tools and that everything is in place before embarking on a new marketing strategy to gain you better traffic.
We will review your current website and make recommendations of how to improve your visibility and your rank and we will plan a programme of improvements to your satisfaction. We can do this as a one-off project or you an secure our SEO services on a monthly retainer so that we can be there for you on a daily basis.
So What is SEO then?
SEO is an acronym for Search Engine Optimisation. What it means is that when we build you a website, using WordPress for instance, it doesn’t do everything straight out of the box. 22i Design consider and build your website, ensuring that as many SEO issues (ranking factors) as possible are “checked off the list” in order to give your website the best possible opportunities to show up in the search engines. You may have heard about optimising titles and meta data such as descriptions then getting your hierarchy right, with heading tags using your keywords, and then the text in your site being fully optimised too.
Your website needs to show up in Google and Bing for the right terms, so if you’re looking for an electrician in Farnborough, we want our client AD Sparks to show up on the first page. We want you to rank well for your search terms too such as horse insurance.
And this is important – you will need to select a set of terms that you wish to be found for and we will do the rest of the work to make sure that happens. That, in a nutshell, is what SEO is all about.
There is a lot more to it such as the correct use of robots.txt files and .htaccess files for accurate redirects, but we can just do that for you and discuss technicalities later if you like.
It’s common knowledge in SEO that the code snippets in your website for page titles, descriptions and headings are the most important ranking factors but that’s just the most basic of information and some so-called SEO firms know little more than that. When you add in the carefully crafted copy, the domain name and page names, all the tags and attributes in your markup, and a link-building strategy, then you can start talking proper SEO.
A Final Word of Warning
Be very careful of SEO organisations offering guarantees of positioning, such as “guaranteed #1” or “guaranteed top ten” in any or ALL the search engines. Be very wary of these claims and ask for references and/or examples that you can check or simply just ask HOW? It’s very easy to rank well on certain non-competitive terms, but in the competitive arena it’s a different game altogether. Plus using PPC (Pay Per Click) to position your links above regular SERPs isn’t true organic SEO. It’s paid search!
Getting a good rank in the search engines takes time and patience to pursue timely strategies not just “keyword stuffing” and automated reports from “SEO software”.
So, if you have any questions at all regarding SEO/SEM, digital marketing or promoting your website then do feel free to get in touch; You’ll only get straightforward answers from us. Think SEO Farnborough 22i Design.