Expert Pay-Per-Click Management
Get instant, measurable results with Pay-Per-Click (PPC) campaigns managed by the team that’s been mastering paid search since before Google Ads was even called Google Ads!
Yes, at 22i, our roots in pay-per-click advertising run deep, right back to the early days of the web, when platforms like Omniture and Goto.com pioneered the concept. Today, with over two decades of hands-on experience, we deliver high-performance PPC strategies that put your business in front of the right people, at the right time, on the right platforms.
Why Choose 22i for PPC?
With over 20 years of PPC expertise, from the earliest days of paid search to the latest AI-driven campaign optimisation, we’re your top choice for managing your PPC campaigns.
Our proven success across Google Ads (since 2003) and Microsoft Advertising, with our expert management, offers unrivalled reach and ROI.
Transparent, data-driven approach with a relentless focus on results and continuous improvement.
What Is PPC and Why Does It Matter?
Pay-per-click (PPC) advertising is the fastest way to get your business noticed online. Unlike Search Engine Optimisation (SEO) which take time to nurture, PPC delivers immediate visibility at the top of search results, driving qualified traffic to your site from day one. You only pay when someone clicks, giving you full control over your budget and measurable ROI.
But great PPC isn’t just about turning on ads-it’s about crafting campaigns that convert, refining them with data, and staying ahead of the competition.
Our PPC Services
Google Ads Management
We’ve been running Google Ads campaigns since the platform launched in 2003 (back when it was Google AdWords). Our experience means we know exactly how to:
- Build high-performing search, display, and shopping campaigns
- Write compelling ad copy that drives action
- Optimise bids and budgets for maximum efficiency
- Leverage advanced features like remarketing, audience targeting, and conversion tracking
Oh yes, that’s 22 years expertise in Google Ads, and you can secure our talents with a PPC retainer.
Microsoft Advertising (Bing Ads)
Microsoft Advertising is, in our professional opinion, the most underrated PPC channel in the UK. With access to Bing, LinkedIn, Yahoo!, and DuckDuckGo networks, it reaches over a billion monthly users-including affluent, often-overlooked demographics. We help you:
- Tap into new audiences with less competition and lower CPCs
- Target by time zone, device, and even LinkedIn profile data
- Achieve outstanding ROI where your competitors aren’t looking
Microsoft Ads may seem to play second fiddle to Google Ads, but it’s a powerful platform that you ignore at your commercial peril.
PPC Audits & Strategy
Already running PPC? Our forensic audits uncover wasted spend, missed opportunities, and quick wins. We’ll show you what’s working, what’s not, and how to get more from your budget.
Ongoing PPC Management
PPC is never set-and-forget. We monitor, test, and refine your campaigns daily-adjusting for seasonality, new competitors, and changing customer behaviour. Our proactive management ensures you stay ahead, not just keep up.
The 22i Difference: Experience, Expertise, Results
Our PPC specialists aren’t just certified-they’re seasoned practitioners who’ve seen every algorithm update, platform shift, and industry trend. We bring:
- Deep technical knowledge of both Google Ads and Microsoft Advertising
- Strategic insight to align PPC with your wider digital marketing goals
- Transparent reporting and clear communication-no jargon, no black boxes
If you’re looking for particular metrics in what we can do for you in PPC we can:
- Improve Quality Scores (QS)
- Lower cost-per-click (CPC)
- Increase click-through rates (CTR)
- Improve conversion rates
We’ve saved some businesses as much as 80% in ad spend and driven so much interest that we have, at times, had to “switch it off” because we were generating more calls than the client could handle. That could be you!
Ready to Accelerate Your Growth?
Whether you’re looking to launch your first PPC campaign or supercharge your existing activity, 22i is your trusted partner for paid search success. Let’s put your business in front of the customers who matter-today.
Call us on 01252 692 765 to discuss your PPC goals with an expert.
22i: Digital marketing excellence, delivered by experts, since the dawn of PPC.