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SEO (Search Engine Optimisation)

Unlike basic web designers that offer SEO (Search Engine Optimisation) as an aside to their main services, 22i design & digital actually know SEO. Deeply.

We’ve been doing SEO almost every working day for the last 25 years for small business websites and for big business websites alike, so we not only understand but we also practice good SEO techniques – it’s in our pedigree.

Some terms are dead easy to rank for whilst others require a lot more work, but just get in touch with us and you will know that we walk the walk whereas others just talk the talk.

Why risk wasting time & money with the “Mickey Mouse” optimisers when you can have real expertise and no keyword stuffing or automated monthly reports (most of which are junk anyway)

What is SEO?

SEO, or Search Engine Optimisation, is the process of making your whole website and individual webpages as visible as they can be on the web. By optimising websites and pages you increase your chances of being found and that traffic to a website means business. The main point is why have a website when nobody can find it?

Aren’t all Search Engine Consultants the same?

There are a lot of common paths to take in the SEO industry. Basically SEO is not rocket science but it does take experience and understanding in order to make inroads in the SEO business.

Some SEO people do a very basic job or use automated tools to do their jobs for them. Often a client is simply paying someone to press buttons and that’s really not good enough in the world of SEO.

Good SEO is about taking the time to understand the client, their needs, their products & services, performing keyword & key phrase research and then providing the full implementation of relevant techniques that will make a difference to your indexing, crawling, ranking, and traffic.

Monitoring & reporting should not cost a client £50 a month for the “SEO” company pressing a button on an automated tool to bring up a worthless report.

We Love SEO

People either love & understand SEO or they don’t. So the most important piece of advice we can offer is that you find out whether your SEO consultant is really interested in getting you better results or whether they simply want to sell you a cheap cookie-cutter package and just take your money. When you realise they’re outsourcing it to a cheap outfit abroad or that they have no experience nor knowledge, then we’re totally confident that you can come back to us and we’ll show you how it’s done properly.

And, for the record, this page was written way back as far as 2016 and we stand by its contents today. Even with all the Google algorithm changes and the new AI innovations with ChatGPT, Search Generative Optimisation (SGE) which is now AI Overviews (AIO) and AI Mode search in Google, we’re still relevant in the world of SEO/GEO.

If you like what we say then you’ll love what we do – we’ve been doing SEO for over 25 years so we know our stuff.

Call us on 01252 692 765 or leave a message via our contact page.