AI Search Optimisation

AI-Powered SEO

If you’re familiar with Google’s AI Overviews and AI Mode, ChatGPT, Microsoft Copilot, Perplexity, Claude, Mistral or any others, we can get you seen by, mentioned, and cited in AI search results. Some people call it Generative Engine Optimisation (GEO) or even Answer Engine Optimisation (AEO) but ultimately it’s SEO for AI, hence why we call it AI SEO or AI Search Optimisation.

Why AI SEO is Crucial

Search is becoming ever more sophisticated as the “arms race” to bring what is widely dubbed “AI” to the masses continues. Organic AI-enhanced search is no longer about keywords and 10 link results, it hasn’t been for a long time. But now, on top of the knowledge graph of maps, videos, and other result types, AI tends to “sit at the top”, especially for answering more natural queries.

Put it this way – websites used to rank for keywords. Now they’re ranking for their ability to answer questions. So with a highly experienced SEO team with deep AI knowledge behind them, you can appear in AI powered search results now too.

Our Comprehensive AI SEO Service

Our meticulous process covers every element of your web pages and website to maximise their search performance and user appeal. Because ultimatley, conducting top-drawer SEO benefits your AI search visibility (Google’s AI Overviews, AI Mode, and Gemini, ChatGPT, Claude, etc.)

• In-Depth Keyword Research & Mapping: We identify high-value, relevant keywords and strategically map them to your content, ensuring each page targets specific user intent. This includes long-tail variations and semantic keywords for broader coverage.
• Content Optimisation & Creation:
  • Strategic Content Audits: We assess existing content for quality, relevance, and optimisation opportunities, identifying gaps and areas for improvement.
  • Compelling Copywriting: Our team crafts engaging, informative, and persuasive content that resonates with your audience while being fully optimised for search engines.
  • Structure & Readability: We ensure logical content flow, effective use of headings (H1-H6), bullet points, and short paragraphs for optimal readability and scannability.
• Title Tag & Meta Description Optimisation: Crafting compelling, keyword-rich, and click-worthy title tags and meta descriptions that entice users in the SERPs and accurately reflect page content.
• URL Structure Optimisation: Creating clean, descriptive, and SEO-friendly URLs that improve user experience and provide search engines with clear topical signals.
• Internal Linking Strategy: Developing a robust internal linking structure that guides users and search engine crawlers through your site, distributing link equity and enhancing topical authority.
• Image Optimisation: Compressing images for faster load times, implementing descriptive alt text, and ensuring relevant file names to improve accessibility and image search visibility.
• Schema Markup Implementation (Structured Data): Applying relevant schema markup (e.g., LocalBusiness, Product, Article, FAQ Pages) to enhance your visibility in rich snippets and improve how search engines understand your content. (FAQ schema has been deprecated in 2026 and on May 15th 2026 Google documentation asked SEOs not to focus too hard on schema).
• User Experience (UX) Analysis: Reviewing on-page elements for user engagement factors such as page layout, call-to-action placement, and mobile responsiveness, providing recommendations for improvement that indirectly impact SEO.
• Content Performance Monitoring: Ongoing tracking of on-page content performance through analytics tools, providing insights into traffic, rankings, and user behaviour, allowing for continuous refinement.

Yes, it really is that in-depth. But worry not; 22i Design & Digital are here to do all these things so that you don’t have to. We’re here to offer professional SEO services and are 100% transparent about what we do, showing and training you on all the details if you wish. However, we’re more than aware that some organisations are happy for us to just “crack on” and we will do that too.

Not Just AI Search Optimisation

As well as optimising your pages for organic search and AI, our experience, and expertise covers every aspect of SEO including:

• Local SEO: Helping to increase your website’s visibility in geolocations – towns, counties, regions.
• Ecommerce SEO: Ensuring that your ecommerce website is fully optimised for peak performance.
• SEO Copywriting: Expert and experienced copywriting intimately combined with SEO knowledge.
• SEO Tool Setup: Making sure you have Analytics and all the essential industry tools onboard.
• SEO Audits: Taking a good look at your website to understand what it needs to go further.
• Technical SEO: Changes on the server, and deep in the code, to reach the parts other SEOs cannot reach.

With our expert AI SEO consultancy you will know the state of your existing website and we will help you to devise and undertake an SEO strategy that will improve your website’s performance.

Unlock the Full Potential of Your Content

Effective AI SEO isn’t just a one-time task; it’s an ongoing commitment to excellence that directly impacts your online visibility and bottom line. With 22i, your content becomes a powerful asset, attracting the right audience and driving the results you need.

Ready to make every page count? Let’s discuss how our expert AI SEO services can elevate your online presence.