Technical SEO

We are technical SEO experts, with over 25 years experience building and fixing websites.

Our SEO expertise covers all manner of technical disciplines including:

Website Structure and Crawlability

  • Creating logical site hierarchies and information architecture
  • Optimising internal linking and fixing broken links
  • Developing and managing the right XML sitemaps
  • Handling crawlers better through creating the right robots.txt files

Page Speed Optimisation

  • Resizing and compressing images
  • Leveraging browser caching
  • Minimising code
  • Reducing loops and redirects
  • Implementing Content Delivery Networks (CDNs)

Mobile Optimisation

  • Ensuring responsive design
  • Optimising for mobile-first indexing
  • Improving mobile page speed

Security and HTTPS Implementation

  • Setting up SSL certificates
  • Implementing HSTS
  • Addressing mixed content issues
  • Implementing security headers

Structured Data and Schema Mark-up

  • Implementing relevant schema types
  • Enhancing rich snippet opportunities
  • Improving content understanding for search engines
  • Ensuring your site is optimised for GSO (Generative Search Optimisation)
  • Making sure that your website takes advantage of semantic web benefits

Accessibility

  • Improved crawlability and indexing
  • Enhanced User Experience (UX)
  • Mobile-friendliness
  • Content discoverability
  • Alignment with Core Web Vitals

These are our key technical skills in SEO, you won’t find better technical SEO experts in Hampshire.

What is Technical SEO?

Technical SEO is the process of optimizing a website’s technical aspects to improve its visibility and ranking in search engine results1. It’s like fine-tuning the engine of a car to ensure it runs smoothly and efficiently on the road.

Why Technical SEO Matters

In the drive for digital marketing success, SEO is often seen purely as on-page, content, and off-page techniques. However, true SEO experts have that technical expertise too, so they roll up their sleeves and do the dev work that basic SEO experts are unable to manage. These are the reasons why technical SEO matters:

  1. Improve Website Performance: Our SEO techniques enhance your site’s speed and user experience, keeping visitors engaged.
  2. Better Search Engine Visibility: It helps search engines understand and index your content more effectively.
  3. Increased Organic Traffic: By addressing technical issues, your site can rank higher and attract more visitors.

Can your regular SEO do that? Yes, but not as much as when they have the technical SEO skills too.

Proven Results

In a recent project, we increased organic traffic by nearly 400% and qualified leads by just over 200% within 12 months by formulating and implementing a comprehensive technical SEO strategy for our client. Ask us for more details.

Why Choose 22i?

  1. Expertise in Core Web Vitals: We optimise crucial factors like page load time, interactivity, and visual stability.
  2. Proficiency in SEO Tools: I’m skilled in using essential tools such as Google Search Console, SEMrush, and Screaming Frog.
  3. Problem-Solving Skills: I excel at diagnosing and fixing technical SEO issues quickly and effectively.
  4. Collaborative Approach: I work closely with content, design, and development teams to ensure holistic SEO improvements.

By choosing 22i as your technical SEO specialists, you’re not just getting a technician – you’re getting a partner committed to driving your website’s performance and visibility to new heights.

As well as technical SEO, our expertise covers every aspect of SEO including:

  • On-page SEO: Optimising the editable elements such as titles, descriptions, body copy etc.
  • Local SEO: Helping to increase your website’s visibility in geolocations – towns, counties, regions.
  • Ecommerce SEO: Ensuring that your ecommerce website is fully optimised for peak performance.
  • SEO Copywriting: Expert and experienced copywriting intimately combined with SEO knowledge.
  • SEO Tool Setup: Making sure you have Analytics and all the essential industry tools onboard.
  • SEO Audits: Taking a good look at your website to understand what it needs to go further.

With our expert technical SEO consultancy you will be able to understand how good (or bad) your existing website is and we will help you to devise and undertake an SEO strategy to improve your website’s performance.

Starting with an SEO audit, we can quickly ascertain what your site needs, and draw up a plan to achieve success. You may need some essential tools and remedial work, but we can certainly make immediate changes that will benefit your standings with the search engines.

Of course, SEO is not a one-off, a “fire and forget” – we can help with ongoing SEO to ensure that your website is fully maintained and you stay competitive against your rivals. So secure 22i Design & Digital on an SEO retainer to ensure you get our expertise onboard every month,

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