OMG! Have you seen the Ship My Pants ad? The latest online advert from US department store retailer Kmart is absolutely hilarious.
Just watch and listen…
Isn’t that great? It’s such a cheeky advert and really clever marketing.
Here’s the transcript:
Dad: “Ship my pants… right here? Ship my pants? You’re kidding?”
Store clerk: “You can ship your pants right here.”
Dad: “You hear that? I can ship my pants for free.”
Mum: “Wow! I just may ship my pants.”
Dad: “Yeah ship your pants. Billy you can ship your pants too.”
Billy: “I can’t wait to ship my pants dad.”
Senior citizen: “I just shipped my pants and it’s very convenient.”
Senior citizen’s husband: “Very convenient.”
Lady: “I just shipped my drawers!”
Another lady: “I just shipped my nightie!”
Old dude: “I just shipped my bed!”
Overdub: “If you can’t find what you’re looking for in store, we’ll find it at kmart.com right now and ship it to you for free.”
This clever marketing ad went viral almost instantly and since its release around 10th April 2013, it’s already clocked up something like 12 million views!
Accompanied by the advert also being on Kmart’s Facebook page, this is a phenomenal piece of marketing and bravo to the team behind it.
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