Does your business have a website but your email address is different?
We see that all the time. It’s usually happens with trades. The van is all nicely sign-written with your website’s new address but then the email address is something else, like a Gmail, Hotmail, an Outlook or a Yahoo account. These free emails are great but there are a number of issues with using them that we can fix for you.
The Advantages of Using a Domain-Matched Email Address ([email protected])
There are lots of disadvantages to using a free email account, but let’s focus on the positives. These are all the advantages of having a professional email account that matches your website’s address…
1. Enhanced Professionalism & Brand Consistency
The very first issue that we can help with by setting up email accounts for your business revolve around the ideas of both brand and professionalism.
Professional Perception: By using an email address like, for example, [email protected] or [email protected] immediately signals professionalism and the firm establishment of your business. It presents your company as serious, stable, and trustworthy, which is crucial for attracting all types of customers, especially larger clients or when dealing with other businesses.
Brand Reinforcement: Your website (e.g. kevinsplumbing.co.uk) establishes your brand identity. A matching email address powerfully reinforces your brand with every single email you send or receive. It creates a cohesive and unified brand image across all your communication channels.
So boost your brand and people’s professional opinion of your business with a proper email address.
2. Increased Trust & Credibility
Then there’s your trust and credibility. When your email address matches your website address, there’s instant trust and credibility and trust in particular is something that customers and other businesses look for. Even the search engines themselves take trust into account when evaluating your website for E-E-A-T signals.
Clarity and Association: A matching email address eliminates any potential customer confusion. It provides a clear, logical link between your website and your contact method, building immediate trust and confidence.
Enhanced Security Perception: Customers naturally perceive a domain-matched email address ([email protected]) as more secure, official, and appropriate for business communications and transactions compared to generic free addresses.
Reduced Impersonation Risk: Domain-based email is harder for scammers to convincingly spoof. Using [email protected] provides a layer of authenticity, making it less likely that your customers will be tricked by fake emails pretending to be from your business.
We can provide other security safeguards for your emails as well such as SPF, DKIM, and DMARC. Just ask and we can sort these out for you.
3. Improved Memorability & Communication Clarity
What was the email address on that sign again?
Simplified Recall: Customers only need to remember your core brand/domain name (e.g. localelectricians.co.uk). The email address (e.g. [email protected]) is directly linked to your domain/website and intuitive, reducing the mental effort (cognitive load) needed to recall or find your contact details.
Clear Verbal Communication: Domain-matched emails are significantly easier and clearer to communicate over the phone or in person. Saying “Email us at info at Kevin’s plumbing dot co dot UK” is straightforward and less prone to transcription errors than complex free email addresses involving numbers or underscores.
It takes a lot less effort to remember and even guess an email address when it aligns with your business name and your website. And if you have a “catchall” set up on your email, it can collect all other emails so they all get forwarded into your [email protected] address.
4. Greater Control & Scalability
So what happens when you grow your business, take on more staff, have an office, admin, new workers etc.?
Professional Role-Based Aliases: You can easily create and manage professional aliases like sales@, accounts@, [email protected]. These enhance your business image, improve organisation (even if forwarding to one inbox initially), and make it seamless to delegate tasks as you grow.
Seamless Staff Integration: As your business expands, you can provide new team members with professional, branded email addresses ([email protected], [email protected]). This maintains brand consistency and looks far more professional than issuing generic free accounts.
Enhanced Control & Reliability: Using business email hosting linked to your domain gives you greater control over your email features, security settings, and storage. Paid services often come with better support, reliability guarantees (SLAs), and less dependence on the changing terms of free providers.
Ask us about scaling up your email services, we offer all the security and even MS Office accounts too if you need them.
5. Leveraged Marketing Opportunity
Of course we’re going to talk marketing too, we’re a digital marketing outfit.
Constant Brand Promotion: Every email sent from your domain-matched address acts as a subtle yet effective marketing tool. It consistently reinforces your brand name and website address in the recipient’s inbox, boosting brand recognition and potentially driving return visits to your site.
In essence, using an email address that matches your domain name elevates your business image, builds trust, simplifies communication, and provides a scalable, professional platform for all your email interactions.
Get a Professional Email Address Now
Call us on 07730 499 539 to discuss adding email addresses to your business or leave a message on our contact form.