A sudden seismic shift in the digital marketing world has just occurred with Google cracking down on the scraping of search results. First reported by Search Engine Journal, the blocking of scrapers has started to cause disruption across major SEO platforms and prompts important questions for businesses investing in their digital marketing and SEO strategies. […]
It’s been a massive relief to see the details of this latest Google March 2024 Core Update. By finally implementing major changes to combat AI-generated content spam (Scaled content spam), this particular Google update comes at a crucial moment for businesses and marketers, further emphasising the importance of quality over quantity in content strategy. The
We’ve been clamouring for Google to revise the Google Webmaster Tools for some time now, and taking the webmaster tools user survey seems to be paying dividends. The toolset so far has been fairly simple but it looks like Google are listening to webmasters and putting out some really useful, really helpful new webmaster tools. I noticed yesterday
