We’ve been clamouring for Google to revise the Google Webmaster Tools for some time now, and taking the webmaster tools user survey seems to be paying dividends.
The toolset so far has been fairly simple but it looks like Google are listening to webmasters and putting out some really useful, really helpful new webmaster tools.
I noticed yesterday that Google Webmasters’ toolset now includes some very useful Content Analysis features…
Under the DIAGNOSTICS tools there is a CONTENT ANALYSIS section that looks at:
- Title tag issues
- Missing title tags
- Duplicate title tags
- Long title tags
- Short title tags
- Non-informative title tags
- Meta description issues
- Duplicate meta descriptions
- Long meta descriptions
- Short meta descriptions
- Non-indexable content issues
These are all really burning issues that many SEO people want to know and by pinpointing problems with title tags, meta descriptions and non-indexable pages it looks like Google are giving us what we want in order to make our sites more competitive.
Like they say, fixing these issues may help in addressing the negative impacts that incorrect title and meta may cause, so listen to Google, fix the problems and report back on whether their guidance was a wild goose chase to simply keep people busy or whether you’ve had any real successes in the search results…
UPDATE: Google Webmaster Tools was officially rebranded as Google Search Console on 20th May 2015. Google announced the name change to reflect that the tool was useful not just for traditional “webmasters” but also for a broader range of users, including small business owners, SEO specialists, marketers, programmers, designers, and app developers.
If you need assistance with Google Search Console or any other SEO tools, call us on 07730 499 539 for assistance with your web or digital marketing project.
