As digital marketing experts, our favourite Google tool really has to be Google Search Console (GSC). It’s the tool that actually gives you the data on how your website is performing in Google Search, so it’s absolutely invaluable, maybe more so, to the SEO side of the business, than Google Analytics. It gives us search volumes (impressions), rankings, clicks, and even which pages attract which queries, plus a whole lot more. So for keyword research and evaluating our content strategies, it’s a vital piece of kit.
Because we love GSC so much we use it multiple times every single day and when that’s the case, you spot things that are different.
Recently, Google made a big announcement that they were improving the GSC insights report. Then they said they were adding the option to look at and compare not just 16, 12, 6, and 3 month nor even just 28 and 7 day windows, but 24 hour periods.
Now we’ve just spotted something else that was not announced. Or at least we didn’t get the memo.
Perusing client data in GSC this morning we noticed a splash of colour in our Chrome tabs, and in the top left hand corner of the screen. Yes folks, Google Search Console has a new logo!
Search and Bar Chart
The new Google Search Console logo is right on brand. It’s immediately impactful from using the Google red, green, blue, and yellow colour palate. That makes it stand out far more than the old… well, I can’t even remember what the old icon/favicon was, but it wasn’t as brassy. Wait, one second… here it is…
Now, as well as the colours, we have a wonderful combination of the magnifying glass, signifying search, with the coloured bars of the chart for the results. It’s a really great little logo.
In fact, now that we’ve shared it in this blog post, you could miss the magnifying glass, as it does, at first glance, simply appear to be the first bar of the graph.
So hats off to the new Google Search Console logo’s designer. It’s a massive improvement. Looking back at the old GSC favicon, it was cute but now looks a bit Win95. And in 2025, that’s 30 years out of date!
Next Steps
We’re big fans and users of Google Search Console, so if you want us to help you with your SEO, your keyword research, and creating content for your website, then let us know.
Call 22i Design & Digital, the top Farnborough SEO agency, on 01252 692 765 or leave a message via our contact page.
