Google Ads

Google Ads Management

As a specialised branch of our wider PPC services, 22i is dedicated to helping businesses in Hampshire thrive with Google Ads. In the local of GU14 and beyond, you need a Google Ads partner who understands the local market, the nuances of search behavior, and the power of data-driven optimisation. Since 2003, we’ve been managing Google Ads campaigns – seeing every algorithm update, beta features, and competitive shifts firsthand.

Why Choose 22i for Google Ads Management?

There are numerous reasons why 22i is your perfect partner for managing your Google Ads campaigns:

  • Unrivaled Experience: 22 years immersed in Google Ads, from the early days of simple keyword targeting to today’s AI-powered campaigns. This legacy translates to strategic advantage for you.
  • Hyper-Local Focus: We understand the Hampshire market. We know the search terms your local customers use and how to target them effectively (areas of expertise are Aldershot, Farnborough, Fleet, Farnham and the surrounding areas).
  • Transparent, Data-Driven: We don’t hide behind jargon. Every decision is rooted in data, and we keep you fully informed with clear reporting and proactive communication.

We’re Hampshire based but we know the local area well with 40+ years of local knowledge. Plus we’re right on the border with Surrey and Berkshire, allowing us to help campaigns in and around Frimley and Bracknell…

The Google Ads Landscape in Hampshire: What We’ve Observed

After analysing the Google Ads activity of competitors in the area including other local digital marketing agencies, and internal digital teams at local businesses, we’ve identified a number of key trends and opportunities:

  • Aggressive Bidding on Generic Terms: Many competitors focus on broad keywords like “Hampshire marketing” or “local advertising.” We pinpoint moe niche, high-intent terms that drive qualified traffic at a lower cost.
  • Missed Opportunities with Location Extensions: Surprisingly, many local businesses still don’t fully leverage Google’s location-based features. We ensure that your ads are prominent on Google Maps and in local search results.
  • Underutilisation of Remarketing: Competitors often fail to re-engage website visitors who didn’t convert initially. We implement dynamic remarketing campaigns that bring lost leads back to your site.
  • Poor Mobile Optimisation: Given Hampshire’s high mobile usage, many local ads are poorly optimized for smartphones. We create mobile-first campaigns that deliver a seamless user experience.

That’s the difference with 22i – we don’t just run Google Ads campaigns, we genuinely manage them using SMART techniques.

Our Google Ads Services

Comprehensive Campaign Management

From initial setup to ongoing optimisation, we handle every aspect of your Google Ads campaigns:

  • Keyword Research: Identifying the most relevant and profitable search terms for your business.
  • Ad Copy Creation: Writing compelling, click-worthy ads that resonate with your target audience.
  • Landing Page Optimisation: Ensuring your website converts the traffic we send.
  • Bid Management: Maximizing your ROI by strategically adjusting bids based on performance.
  • Conversion Tracking: Accurately measuring your results and attributing value to your ad spend.
  • Reporting & Analysis: Providing transparent, insightful reports that show you exactly how your campaigns are performing.

That’s a lot of skills we provide in Google Ads management.

Specialised Google Ads Strategies

We go beyond basic campaign management, leveraging advanced Google Ads features to drive superior results:

  • Google Shopping Campaigns: Showcase your products to local shoppers searching on Google.
  • Remarketing: Re-engage website visitors who didn’t convert the first time, increasing brand recall and driving sales.
  • Location Extensions: Make it easy for local customers to find your business on Google Maps.
  • Call-Only Campaigns: Drive direct phone calls from potential customers searching on mobile.
  • YouTube Advertising: Reach a wider audience with targeted video ads on YouTube.

The 22i Advantage: Google Ads Expertise You Can Trust

We treat your budget as our own – minimizing waste and maximizing ROI.

We are proactive, agile, and committed to exceeding your expectations.

Ready to Dominate Hampshire’s Search Results?

Whether you’re looking to launch your first Google Ads campaign or optimize your existing activity, 22i is your trusted partner.

Call us today to schedule a free Google Ads consultation. Let’s put your business at the top of Hampshire’s search results, like we’ve done since we started using Google Ads in 2003.

Call us on 01252 692 765.

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