Microsoft Ads

Microsoft Ads Management

As a dedicated extension of our PPC Services, this page focuses exclusively on Microsoft Ads (formerly Bing Ads)-the often-overlooked powerhouse for digital advertising in Hampshire and the GU14 area. With over 22 years of PPC expertise, 22i helps ambitious businesses reach new audiences, lower costs, and drive high-value conversions through Microsoft’s unique advertising ecosystem.

Why Microsoft Ads? The Smart Choice for Savvy Advertisers

While Google Ads dominates the conversation, Microsoft Ads offers distinct advantages that can transform your digital marketing results:

• Lower Competition & Cost-Per-Click: With far fewer businesses bidding on Microsoft’s network, you benefit from significantly lower CPCs-sometimes up to 60% less than Google Ads-stretching your budget further and reducing your cost per acquisition.
• Access to a Highly Engaged Audience: Microsoft Ads reaches users across Bing, Yahoo, MSN, AOL, and an expansive partner network, capturing a valuable demographic often overlooked by competitors-typically older, more affluent, and ready to convert.
• Advanced Targeting & LinkedIn Integration: Target by job title, industry, or company size using LinkedIn data-an exclusive feature for B2B campaigns that Google can’t match.
• Seamless Import from Google Ads: Already running Google campaigns? We can import and adapt your campaigns directly into Microsoft Ads, making expansion fast and hassle-free.
• Transparent, Granular Control: Enjoy enhanced control over scheduling, bid adjustments, device targeting, and more, with in-depth analytics and reporting for complete transparency.

Call us to know more.

What We Offer: Microsoft Ads Services by 22i

Comprehensive Campaign Management

• Keyword Research: Identify high-intent, low-competition keywords unique to the Microsoft ecosystem.

• Ad Copywriting: Craft compelling messages tailored for Bing and its partner sites.

• Bid & Budget Management: Maximise ROI with strategic bidding and budget allocation.

• Conversion Tracking: Implement robust tracking to measure every click, call, and conversion.

• Continuous Optimisation: Refine campaigns using Microsoft’s built-in AI tools for ongoing performance gains5.

Specialist Features for Hampshire Businesses

Here are our speciality focuses for you:

• Location Targeting: Pinpoint your ads to reach customers in Aldershot, Farnborough, Fleet, Farnham, and the wider Hampshire area.
• LinkedIn Profile Targeting: Perfect for B2B businesses-reach decision-makers by job title, industry, or company size5.
• Remarketing: Re-engage visitors across Microsoft’s network to increase conversions and brand recall.

The 22i Advantage: Two Decades of PPC Mastery

We’re modest but then we’re in marketing, so we need to shout about our experience and expertise:

• 22 Years of Experience: We’ve managed PPC campaigns since the earliest days of paid search, adapting to every platform shift and innovation.
• Local Market Insight: We know Hampshire’s digital landscape, ensuring your campaigns resonate with the right audience.
• Transparent Reporting: You’ll always know how your budget is performing, with clear, jargon-free updates.

Microsoft Ads vs. Google Ads: Why Not Both?

While Google Ads offers scale, Microsoft Ads delivers efficiency, unique targeting, and access to a high-value audience. Used together, they create a comprehensive PPC strategy that maximises reach and ROI.

Ready to Expand Beyond Google?

Don’t let your competitors have Hampshire’s Microsoft Ads audience to themselves. With 22i, you’ll unlock new growth, lower your costs, and reach customers your rivals are missing.

Book your free Microsoft Ads audit today and discover the untapped opportunity for your business.

22i: Hampshire’s PPC pioneers, delivering results on every platform since 2003.