Pantone Colour of the Year 2026: Cloud Dancer - yes, white
Design

Pantone Colour of the Year 2026

And the Pantone Colour of the Year 2026 is… We’ve recently had brown, peach, magenta, and purple, so we predict a green, orange or yellow today. We say that because of the lack of any one of these over the past eight years. And in this  “age of impunity“ Pantone supposedly pick a colour they […]

Design

2020 Photographic Achieve Prestigious Hahnemühle Certified Studio Status

We’re excited to celebrate a significant milestone for our friends at 2020 Photographic – they’ve officially become a Hahnemühle Certified Studio. This exclusive recognition places them among an elite group of print studios worldwide, and we couldn’t be prouder to know them for their role in delivering exceptional results for artists, photographers, and designers. For

New Prezzo Italian logo atop refreshed website design with retro secondary font.
Design

Prezzo Italian Rebrand

Prezzo. Did you know they do Italian? Well you do now! The Prezzo brand, famously mispronounced by the great unwashed across the nation, has undergone a rebrand. Prezzo is now… drumroll… Prezzo Italian. Well that’s revelation. Prezzo. Pizza. I wouldn’t have guessed. But just in case you had any doubts as to what the brand

New abrdn logo
Design

Abrdn Puts Vowels Back in Brand

One of the things we love to look at in our design and digital marketing blog is the occasional big company rebrand. Back in 2021 it was the turn of Aberdeen Asset Management or Standard Life Aberdeen as it was called after the merger with Standard Life. In April of that year the financial management

Design

Not Knowing My Own Logo’s Font

Well that was embarrassing. Twenty five years ago I set up my website design studio in Farnborough. One of the first things I did was make sure I had a unique and memorable logo for 22i design. Because the name came from the fact that I had a custom tuned-up 2.2 fuel injected engine in

Jaguar rebrand - copy nothing
Design

OMG Jaguar What Have You Done?!

Jaguar’s rebrand is… interesting to say the least. So what does Jaguar say to you? ‘60s getaway car? ‘70s crash fodder in The Sweeney? So thirsty they had two tanks? Morse? Ford parts bin? Sold to India? To me Jaguar is about sporting heritage and British racing green. Big engines, straight 6s, V12s, the big

EVRi rebrand
Design

When Hermes Became Evri: The Rebrand Nobody Asked For

Has anyone else had that sinking feeling when you get a text message telling you your parcel is “out for delivery with Hermes”? Well, the good news is that an end to that specific type of existential dread comes courtesy of a new brand name and logo. Hermes, Britain’s most reliably unreliable courier, has now

Lorem Ipsum dummy text
Design

Dummy Text

So, you have a website designed for your client and no content to pad it out… Q. What do you do? A. You fill it with dummy text. The usual “filler” for new pages is the traditional typesetters’ Lorem Ipsum dummy text, popular with traditional print designers. Using Lorem Ipsum has been a thing since the 16th century,

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