Most regulations land on businesses with some sort of cost. Whether it’s a form to file, a banner to add, or a policy to write or revise. The Competition and Markets Authority’s (CMA) new requirements on Google, announced on the 3rd and 17th June 2026, appear to be an unusual exception. And for once, it […]
If you run a business that depends on being found on Google, and who doesn’t, here’s a number worth looking at right now: in the UK, almost 70% of searches now end without anyone clicking through to a website. That figure comes from new research by SparkToro and Similarweb, and it puts the UK at
Google has announced a May 2026 core update, confirming it began rolling out on 21 May and could take up to two weeks to complete. It is the second core update of the year, following the March 2026 core update and a separate March spam update. There is plenty of industry commentary circulating, so rather
For the first time in nearly four years of generative AI disrupting the search landscape, Google has finally published some official guidance on how to optimise for AI search. The documentation, entitled Optimizing your website for generative AI features on Google Search funnily enough, is genuinely useful, and at 22i we very much welcome it.
On 19th November 2025, Adobe announced they’re acquiring SEMrush in a $1.9 billion all-cash deal. That’s big news for anyone working in digital marketing and SEO. The Deal Adobe will pay $12.00 per share for SEMrush – a 78% premium over its previous closing price. The transaction has been approved by both boards and is
Today’s the day, 25 years ago, that 22i Design was formed. Back on the 5th September 2000 I’d been doing graphic design and then designing and building websites since 1998. But I wanted to formalise my skills into a business. I’d managed and run the Manta World website for a couple of years and was
As digital marketing experts, our favourite Google tool really has to be Google Search Console (GSC). It’s the tool that actually gives you the data on how your website is performing in Google Search, so it’s absolutely invaluable, maybe more so, to the SEO side of the business, than Google Analytics. It gives us search
UPDATE: The Google June 2025 Core Update rollout was completed on 17th July 2025 at 01:18 Pacific Daylight Time (PDT) or 08:18 in the UK. In the world of SEO, updates to the Google algorithm are usually little and often – we don’t always see or even notice them. But core updates are much bigger
A couple of weeks ago someone pointed out on a LinkedIn post that there’s a Google Chrome browser internal Chrome URL that you can use to query the Topics API in the Privacy Sandbox. If you cast your mind back a few years, there was a lot of buzz about the end of third-party cookies
A sudden seismic shift in the digital marketing world has just occurred with Google cracking down on the scraping of search results. First reported by Search Engine Journal, the blocking of scrapers has started to cause disruption across major SEO platforms and prompts important questions for businesses investing in their digital marketing and SEO strategies.
