Digital Marketing

Google's SERP Scraping Crackdown: What It Means for Digital Marketing
Digital Marketing

Google’s SERP Scraping Crackdown: What It Means for Digital Marketing

A sudden seismic shift in the digital marketing world has just occurred with Google cracking down on the scraping of search results. First reported by Search Engine Journal, the blocking of scrapers has started to cause disruption across major SEO platforms and prompts important questions for businesses investing in their digital marketing and SEO strategies. […]

Google's March 2024 Update: A New Era for Content Quality
Digital Marketing

Google’s March 2024 Update: A New Era for Content Quality

It’s been a massive relief to see the details of this latest Google March 2024 Core Update. By finally implementing major changes to combat AI-generated content spam (Scaled content spam), this particular Google update comes at a crucial moment for businesses and marketers, further emphasising the importance of quality over quantity in content strategy. The

Celebrating 20 years of digital marketing expertise
Digital Marketing

Twenty Years of Digital Marketing Expertise

Today is a special day. Twenty years ago, 22i Design launched. After spending 2 years studying for an HNC in Graphics & Design, our founder found himself in a dilemma; You can’t get work without the experience and you can’t get experience without the work. Catch 22 aye? But that wasn’t the only reason for

Newbies and Dreamweaver
Digital Marketing

Newbies & Dreamweaver

A friend of mine has decided that he wants to be a web designer and has enrolled in a course to learn the basics of web design. It’s been really interesting getting feedback from him on how people regard web design these days and the most common thing he reports back about is that everybody

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