Local SEO

Local SEO: Dominate Your Local Search Landscape

For businesses serving a specific geographic area, Local SEO isn’t just an advantage; it’s the bedrock of your online visibility. It’s about ensuring your business is found by customers in your immediate vicinity, at the precise moment they’re searching for your products or services.

At 22i, we understand the unique dynamics of local search. Our strategies are designed to put your business at the top of local pack results, Google Maps, and geo-targeted organic searches, driving foot traffic and local enquiries directly to your door.

Why Local SEO is Indispensable for Your Business

In an increasingly mobile-first world, appearing for local search intent is absolutely vital. Customers are looking for immediate solutions nearby, and if you’re not visible, you’re losing out to your competitors.

• High Purchase Intent: Local searches often signal immediate need and readiness to purchase, leading to higher conversion rates.
• Increased Foot Traffic: A strong local presence directly translates to more visitors to your physical location.
• Competitive Advantage: Outrank local competitors in the “near me” searches that matter most.
• Build Local Trust & Authority: Prominent local listings foster credibility and make your business a go-to choice in your community.
• Cost-Effective Acquisition: Local SEO often delivers a higher ROI compared to broad national campaigns for geographically constrained businesses.

We’ve worked with everyone from construction companies to solicitors to ensure that they’re listed and stay in “the local pack”. With 22i’s expertise you’ll make it there too.

Our Comprehensive Local SEO Service

We meticulously optimise every facet of your online presence to capture local search demand, putting your business firmly on the map:

• Google Business Profile (GBP) Optimisation & Management:
  • Full Profile Audit & Setup: We create, claim, and rigorously optimise your Google Business Profile with accurate business information, categories, services, photos, and opening hours.
  • Post Management & Engagement: We develop a strategy for regular GBP posts (offers, updates, events) to keep your profile active and engaging.
  • Review Management Strategy: We implement systems to encourage positive customer reviews and provide guidance on responding to all feedback professionally.
  • Q&A Management: We monitor and strategically answer questions on your GBP profile, enhancing user experience and providing valuable information.
• Local Keyword Research & Mapping: Identifying geo-specific keywords and “near me” phrases that your target audience uses, mapping them to relevant services and locations on your website.
• Local Citations & Directory Building: Building consistent and accurate business listings across relevant online directories (e.g., Yelp, Yellow Pages, industry-specific sites) to reinforce your local presence and authority. We ensure NAP (Name, Address, Phone Number) consistency across all platforms.
• On-Page Local SEO:
  • Optimising website content with local keywords, location pages, and service area information.
  • Embedding Google Maps on your contact pages and ensuring location-specific schema markup is correctly implemented.
• Local Link Building Strategy: Identifying and acquiring high-quality backlinks from local businesses, community organisations, and relevant local publications to boost your domain authority within your geographic area.
• Competitor Local Analysis: Analysing your local competitors’ SEO strategies, identifying their strengths and weaknesses, and uncovering opportunities for your business to gain a competitive edge (A SWOT analysis if you will).
• Reputation Management: Proactive monitoring of online reviews and mentions across local platforms, providing strategies for maintaining a positive brand image.
• Local SEO Performance Reporting: Providing clear, actionable reports on your local search rankings, GBP insights, website traffic from local searches, and customer review trends.

Yes, we do all that. It’s a lot to think about and a lot to do, but it’s well worth it to ensure your performance in local search.

Not Just Local SEO

As well as being experts in the discipline of local SEO, our long experience and deep expertise covers every aspect of SEO including:

• Ecommerce SEO: Ensuring that your ecommerce website is fully optimised for shopping searches.
• On-Page SEO: Going beyond just HTML tags to really make your webpages perform in organic search.
• SEO Copywriting: Expert and experienced copywriting intimately combined with SEO knowledge.
• SEO Tool Setup: Making sure you have not just Analytics but all the essential industry tools onboard.
• SEO Audits: Taking a good look at your website to understand what it needs to go further.
• Technical SEO: Changes on the server, and deep in the code, to reach the parts other SEOs cannot reach.

With our expert on-page SEO consultancy you will know the state of your existing website and we will help you to devise and undertake an SEO strategy that will improve your website’s performance.

Connect with Customers Where it Matters Most

Local SEO isn’t just about showing up; it’s about connecting with your most valuable customers exactly when they need you. With 22i, your business will become the go-to choice in your local market, driving tangible growth.

Ready to put your business on the local map and draw in more customers? Let’s discuss how our expert Local SEO services can transform your local visibility.